Why the new Cialis commercials piss me off
It's taken me a little while to get in touch with the source of my anger. But I've found it.
In case you haven't seen them, they feature guys who basically say, "when she gives me that special look, I want to be ready" or "I want to be ready in case she decides that snuggle time should be extra snuggle time".
There are some deep gender assumptions embedded in these commercials that I find wholly unfair. And maybe I'm just denying reality, and maybe I should "accept that some things between the sexes aren't ever going to be fair", but then I'd like to be able to use that line the next time a woman complains about dissatisfaction with the plight of women in society. With that said, my gripe:
Can you imagine a "slut-o-max" commercial featuring a woman saying "When he gives me that special look, I want to be ready?" or "I want to be ready in case he decides that snuggle time should be more"? When wives can't keep up with the sexual needs of the husbands, we tell the men they're over sexed horn dogs, and should take a cold shower. Men who expect sex on demand from their wives are thought of as anachronisms.
So why is it the man's responsibility to be able to provide sex whenever she wants it? Why aren't women supposed to suck it up and deal and "take a cold shower" if they marry a guy with low interest or performance issues?
Further, all she needs to do to initiate is give a "special look" and it's up to him to take it from there? Would that it worked that way for men, but women, as we all know, require a bit more than just a "special look" to get into bed. Even if you've already given them years of your life and legally handed them half your assets, getting some still requires more than a "special look".
The commercial trades on the inequities in gender expectations around sexual initiation and responsiveness. And it pisses me off to be reminded about the hoops men are expected to jump through for sex and to please their wives.
Do I expect these things to ever change? Nope. Basic biology says males will always be most successful by mating whenever they can with whomever they can, and that females will be successful by being maximally picky. But if men can't have it all as a result of a gender transition movement, I don't think it's realistic or fair for women to expect to have it all either.
In case you haven't seen them, they feature guys who basically say, "when she gives me that special look, I want to be ready" or "I want to be ready in case she decides that snuggle time should be extra snuggle time".
There are some deep gender assumptions embedded in these commercials that I find wholly unfair. And maybe I'm just denying reality, and maybe I should "accept that some things between the sexes aren't ever going to be fair", but then I'd like to be able to use that line the next time a woman complains about dissatisfaction with the plight of women in society. With that said, my gripe:
Can you imagine a "slut-o-max" commercial featuring a woman saying "When he gives me that special look, I want to be ready?" or "I want to be ready in case he decides that snuggle time should be more"? When wives can't keep up with the sexual needs of the husbands, we tell the men they're over sexed horn dogs, and should take a cold shower. Men who expect sex on demand from their wives are thought of as anachronisms.
So why is it the man's responsibility to be able to provide sex whenever she wants it? Why aren't women supposed to suck it up and deal and "take a cold shower" if they marry a guy with low interest or performance issues?
Further, all she needs to do to initiate is give a "special look" and it's up to him to take it from there? Would that it worked that way for men, but women, as we all know, require a bit more than just a "special look" to get into bed. Even if you've already given them years of your life and legally handed them half your assets, getting some still requires more than a "special look".
The commercial trades on the inequities in gender expectations around sexual initiation and responsiveness. And it pisses me off to be reminded about the hoops men are expected to jump through for sex and to please their wives.
Do I expect these things to ever change? Nope. Basic biology says males will always be most successful by mating whenever they can with whomever they can, and that females will be successful by being maximally picky. But if men can't have it all as a result of a gender transition movement, I don't think it's realistic or fair for women to expect to have it all either.
posted by Kenneth at 11:33 AM
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