Monday, June 30, 2008


K has a friend who's a big fan of faddish, pseudo-sciencey "cleanse" diets. Something like "I drink only grapefruit juice mixed with honey mixed with chili powder for a week. On day 4 of the cleanse, midichloreans scour out your colon and you gain x-ray vision."

I usually refrain from comment. If you wanna eat only arugula, whey and turnip green smoothies for a week, go for it.

We were with her on Sunday, and seems she's resumed smoking, ostensibly justified or excusable because she's about to do another of her crazy diets.

And this is the core of my problem with the "cleanse" idea in so much new age bullshit: It sells the gullible the possibility of truly reversing the damage they've done to their bodies.

It's like the myth of negative calories: "I can have a piece of cheesecake and 4 beers with my deep fried dinner, as long as I wash it all down with Diet Coke." Or, "Snackwells are fat free, so I can eat a whole box and lose weight."

Total bullshit, yet many people live as if it's true, even though they know otherwise. And it's the same with this "cleanse" crap. There may be antiquarks, but there is no anti-nicotine. The DNA in your lung cells, previously subjected to the mutative effects of carcinogens, will not, in the presence of carrot juice and curry powder, re-write itself to its original sequence. Drinking fruit juice for a week will not undo drinking gin for a year.

It's amazing what people will believe, when they want it to be true.